As a business tool for companies and individuals working in the Internet, currently the most widely used non-store formats. According to Magee (2003), a high increase in the number of online buyers than those who use the Internet, so that users understand more than the convenience of online shopping means. Also, not only increasing the number of users, but also can increase their purchasing power.Compare the prices. and newspaper circulars are on prescription, consumers search for and are able to obtain necessary information through the Internet. Growth of the Internet since 1998 is 20 per cent, according to U.S. Department of Commerce 13 months before September 2001, more than 26 million online (Iwaarden, Wiele ball, and Millen, 2004, p. 947) Americans.

A new electronic world of the Internet explosion has opened a wide range of forms. Consumers now research, communications, banking, and shopping can use the Internet for various purposes. With these advantages, the primary form of communication technology, business and internet is working properly. And business, shopping, banking and online payments for e-commerce world with a growing number of people who are turning to the Internet, new technological developments will be reserved for these transactions. However, online transactions, as part of the great expansion of the Internet all consumers to participate. As more companies online to find out that some consumers are reluctant to change in the same direction established presence.

Background of the study The ability to buy the home, the many consumers are enthusiastic. In addition, using Internet tools to search and compare prices on the consumer's final decision is a further advantage, because they provide low-cost Pro (Haubl and pasture, 2000) can buy their products. Silverman, SN Mother, S.D. (2000).Plus to buy an interest in using the Internet. On the other hand, innovation, people who moderate the rate of Internet use and online shopping.Liang, TP, and Huang, JS (1998) based on the findings. Make sure that the products offered in the market are better suited to electronic. Due to a variety of products to influence the acceptance of Internet shopping.

To provide public and private sectors. According to the Nielsen Global Online Survey, "Internet shopping habits World" (2007), less than half of Internet users made an online purchase is over. Among Internet users, South Korea, where 99 percent of people with Internet access have become addicted to them is the highest percentage of online shopping, go shopping, with the British (97%), (97%), Germany , Japan (97%) by the United States 8 years, 94 percent. Online shopping is the process of purchasing services or products on the Internet, the process consists of five steps. In the process of online shopping, as consumers recognize their need for specific products or services related to the Internet need to search for information.and finally you can choose the cheapest price. As for the study, online shopping transactions between consumers and businesses to recently has emerged as an interface.

Shopping on the Internet changing the way consumers buy goods and services, and quickly became a worldwide phenomenon., but also prices, products, services and facilities issues, they buy products at a special business, to be compared. For many consumers, there are still on the internet and many questions about the disclosure of personal data security. Consumers who purchase goods in a number of web pages and there is a difference between the number of visits. Despite the large number of people see every day, Internet access and various shopping, fill in the number of consumers who abandoned their shopping carts, but on average only three percent actually make a purchase. As the Internet to get a large portion of the population do not have on-line transaction and to complete transactions compared to the online transaction. Instead, participants were left out completely do not buy or carry out transactions in an online environment.